RightLane is a builder-owner of food and beverage brands.

We start brands inside our walls and go deep with a short list of emerging brands where we have confidence we can help founders impact their business systems—from capital, product, sales, channels, messaging, to the shelf.

We preserve cash first, get all the way inside capital structure and actual capital need, and aim the commercial plan at velocity and profitability instead of door counts.

Then we stay in the work on product and operations, pushing continuous improvement so each run, each shipment, and each reset is better than the last.

With every brand, our work falls into four lanes:

• Capital and structure – Unflinchingly face cash needs, clean up the cap table, align stakeholders and sequence raises which ensure the business can execute on budget and plan.

• Brand, story, and commercial plan – Clarify what the brand stands for and turn that into a focused product, pricing, sales, and channel strategy.

• Field marketing and sales execution – Design and run store-level programs, demos, and content so the efforts translate to margins and velocities.

• Product and operations – Work with manufacturing and supply partners to protect quality, margin, and reliability, diversifying or re-inventing where necessary.

We keep the portfolio intentionally small so we can be your de-facto executive team, saving early stage companies from excessive SG&A burdens, pointing resources toward production, quality control, selling, and generating compelling financial outcomes for our in-house and allied brands.