We Get Food Brands Unstuck.
Founders, leadership teams, investors and board members hit inflection points that often benefit from fresh eyes. RightLane is a team of seasoned owner-operators who have banded together to help emerging food brands relieve pain points, reinvigorate strategy, and help silence noise. We listen carefully, architect new playbooks and lock-in with you en route to whatever successful destination you choose.
It’s your adventure, let us be your guides.
We Stabilize, Strengthen
and Scale Emerging Food Brands.
Who We Help
Founders and Leadership Teams at an Inflection Point
Struggling with stalled growth, profitability issues, or exit uncertainty.
Investment Banks & PE Firms
Need a brand cleaned up before a sale? We get in and fix it.
Turnaround Professionals
When you need operators, not another overpaid legacy CRO.
What We Do
M&A Advisory & Business Readiness
We position businesses for the right outcome, not just any outcome.
Fractional Leadership & Execution
We don’t just advise—we operate. For as long as it takes.
Turnarounds & Inflection Point Strategy
We get in the trenches, ride with founders, and bring clarity.
Logistics, Final Mile Concierge & Distribution Support
Because your product should look and taste as good
off the shelf as it does off the line.
How We Work.
Partner with the founder and their team.
We’re in their corner. These folks don’t need critics when the chips are down, they need straight talk and re-framing.
Dig In: FP&A & Soul-Check.
Financial and emotional alignment matter. If the founder’s head isn’t in the game, the deal is worth less—or nothing.
Support daily operations.
We honor what you’ve built and work together to amplify it.
Lock in a winning strategy.
Guide toward a smart and predictable outcome. These businesses have often pivoted themselves dizzy.
Call the plays.
We believe in the power of playbooks. Everything is considered, streamlined, and readied for day to day action.
Run the plays.
Execute with precision. We plug in efficient tech stacks, strip-out noise, take giant deep breaths, and go hard.
